Here are some primary contributors of air pollution:

• Multifold usage of vehicles and lack of mass transportation systems. The global sales of automobiles increased 33% in last 13 years. This has not only strained the infrastructure, but it has also increased air pollution to alarming levels.
  
• Overall increased air travel (domestic/international): With more than a 100 million new passengers entering its market annually, the Asia-Pacific region is seeing dramatic growth driven by economic development and more airports being built. The rise of the middle class and response to economic growth, the need of migration is never been higher. According to International Air Transport Association (IATA), there were a staggering 3.8 billion air travelers in 2016, a number it predicts will balloon to 7.2 billion passengers by 2035—a near doubling of current levels. This would require additional 22,730 new aircrafts in the air – more pollution.
• High deforestation and increased incidents of forest fires have continued to be leading to dust storms (suspended particle pollution) and low air quality. Amazon forest has shrunk 17% in just 50 years leading to disruption of water cycle, increased soil erosion, disrupted livelihoods, and increased greenhouse gases. When the forests are cut, burned or otherwise removed they emit carbon instead of absorb carbon. Deforestation and forest degradation are responsible for around 15% of all greenhouse gas emissions

Solution:

While a lot of resources are dedicated to combat the issue, we have yet to see a noticeable turn around for the improvement of global air quality. We feel that local officials/teams need additional reinforcement to fight the crisis. Our two-prong approach assist local authorities (government/semi government or private) as below:

• Avoidance strategy: The air pollution is largely a man-made crisis – whether it is due to deforestation or increased greenhouse gases – and we feel that a lot of action can be avoided, changed, or undone to alleviate the effects of air pollution. We focus on working with manufacturers, regulators, government agencies, farmers, construction companies, etc., to curb the production of greenhouse gases through right use of technologies or standards. We can build informative or media campaign to establish communication about benefits for the society. The cost of avoiding or capping the air pollution before it becomes a crisis is lower than reactive strategy. CORSIA (Carbon Offsetting and Reduction Scheme for International Aviation) and similar agreements are examples of the avoidance strategy.
• Reactive strategy: The reactive strategy includes the services when the air pollution quality worsened that warrants immediate actions. The action plan includes three steps:
• (1) Identification of sources of air quality deterioration
• (2) Consult industry experts for corrective actions and find the appropriate technology, services, or toolset.
• (3) Establish improvement guidelines/standards, work with all stake holders, and implement the corrective actions for air quality improvements. Monitor the progress and report
  • Impact analysis: we carry out socio-economic impact analysis due to air pollution. Factors such as, increased global life expectancy, enlargement of middle class, and access to more information sets higher expectations of overall improved lifestyle. This often gets affected by deprivation of basic elements such as, portable water, sanitation, and air.
    • Financials: We also offer services to identify the investment gap for the project and find the model to fill the gap. We can review and suggest a suitable partnership model between private/for-profit, NGO, government entities in terms of cost/profit sharing.